What is a website audit and why do I need one?

A website audit is a comprehensive analysis of your website’s performance, structure, and functionality. It identifies areas for improvement in terms of speed, SEO, user experience, and technical health. Regular audits help ensure your site is optimized for search engines, provides a seamless user experience, and stays competitive in your industry.

How often should I get a website audit?

It’s recommended to conduct a website audit at least once a year or whenever you experience significant changes, such as a redesign, platform migration, or major content updates. Additionally, if you notice a drop in traffic or conversions, an audit can help pinpoint the issue.

What is an AEO Audit and how does it help my website?

An Answer Engine Optimization (AEO) Audit ensures your website is optimized for AI-driven search engines and large language models (LLMs). It involves reviewing how AI bots access your content, analyzing your robots.txt file, and checking for any blockages. Additionally, it recommends improvements like AI-friendly content creation, structured data implementation, and chatbot integration to enhance your website’s visibility in AI-powered search results.

How does a UX Audit improve my website’s user experience?

A UX Audit identifies usability issues that could be causing friction for your users. By analyzing user flows, navigation, design consistency, and accessibility, Workhorse provides actionable recommendations to enhance user engagement, reduce bounce rates, and increase conversions.

How long does a website audit take at Workhorse?

The timeline can vary depending on the size and complexity of your website. On average, an audit may take 2-4 weeks while remediations will take another 2+ weeks depending on the complexity of the remediations.

How do I know which type of website audit I need?

If you’re unsure which audit is right for your website, the Workhorse team can help. Reach out and we’ll assess your goals and challenges to recommend the most suitable audit or a combination of audits for maximum impact.

What happens after a Workhorse website audit is complete?

After the audit, we provide a comprehensive report that includes detailed findings, prioritized recommendations, and actionable next steps. We’ll use any remaining project time to implement our top level recommendations, but we also offer follow-up support to and ongoing health retainers to ensure your website remains in great shape!

Two smartphones displaying pages of the Aquablation website.

Website Audits

Unlock your website’s full potential

For over 20 years, we’ve analyzed and optimized world-class websites for some of the top global brands.

A high-performing website isn’t just built — it’s continuously refined. Our team of seasoned experts leverages best-in-class diagnostic tools to uncover opportunities, improve performance, and ensure your site is working at its best.

What we do

A laptop displaying the Rodeo Austin website homepage.

Website SEO + Performance Audit

A deep dive into your website’s speed, crawlability, and overall technical performance. We identify areas for optimization to enhance load times, responsiveness, and overall stability, ensuring a seamless experience for your users. We we identify areas of improvement for site structure and metadata, and implement schema markups focusing on local data implementation to improve rankings and attract the right audience.

Two smartphones displaying pages of the SOCi website.

AEO (Answer Engine Optimization) Audit

Beyond traditional SEO, our AEO Audit takes an AI-first approach, improving crawlability by top LLMs. Using several scanning tools, we determine whether AI bots can access your site. This includes checking for barriers such as blocked bots, analyzing your robots.txt file, analyzing structured data, current AEO performance, and reviewing server logs to understand how AI interacts with your pages, among other things. Our team then provides guidance on tools and strategies that can enhance your site’s visibility. From AI-generated content, alt text, and meta descriptions to chatbot integration, we help you leverage AI technology to improve user engagement and searchability.

A laptop displaying the DBR website homepage.

Accessibility Audit

Many industries and fields are required to meet certain accessibility guidelines. We conduct comprehensive accessibility audits to meet your goals for Web Content Accessibility Guidelines (WCAG) standards. We will assess key areas such as alt text for images, keyboard navigability, color contrast, text readability, and form accessibility. Our team also evaluates screen reader compatibility, semantic HTML structure, and overall navigation ease. After identifying potential barriers, we will provide actionable recommendations to enhance accessibility, creating a more inclusive and user-friendly experience for all visitors.

Three smartphones displaying various pages of the Arizona Snowbowl website.

UX Audit

Great design isn’t just about aesthetics—it’s about usability. Our UX Audit assesses user flow, accessibility, and design effectiveness, pinpointing friction points that could be costing you conversions. We offer strategic recommendations to improve navigation, engagement, and overall user satisfaction.

How we do it

Our process is designed to uncover opportunities, diagnose issues, and deliver actionable insights that drive real results.

Discovery

We begin with an in-depth consultation to understand your goals, challenges, and target audience.

Data Collection

Using diagnostic tools and platforms, we gather comprehensive data on your website’s performance.

Audit

Our expert team conducts a thorough audit based on the collected data, focusing on your area(s) of evaluation.

Review

Once the audit is complete, we present our findings in a clear and actionable report. Our recommendations are prioritized based on their impact and feasibility, giving you a clear roadmap for improvements.

Remediation

We use remaining project hours to address top priority fixes and enhancements, delivering a final improvement report.

SOC 2 TYPE II Compliance Status

We’re committed to the industry gold standard for security. Learn more about our compliance journey and visit our trust center for more information regarding our controls and protocols.

Here's what our clients have to say.

Workhorse helped my company design and launch our new website. The new site looks amazing and they couldn’t have been easier to work with. Highly recommend.

Avery Thomas

Captial Printing

We have been working with Workhorse since 2011. They have always performed above expectation. Their quick turn around on my projects and requests never cease to amaze

Eric Phillips

Independence Title

Our partnership with Workhorse has been one of the best decisions we’ve made in the life cycle of our company.

Michael Cousin

Sympliant

Workhorse gives our small team the ability to handle big projects like building and maintaining a large, complex site, digital marketing, trouble shooting, SEO, and much more.

Julia Austin

ARA

I get constant positive reviews on the beautiful website they developed. They have the full confidence of our organization and I couldn’t be more pleased with their work.

Kyle Huttenlocker

Environmental Living Industries

Best agency in Austin. Have been using them for over 15 years for everything digital and they offer great customer service and a depth and breadth of knowledge.

Elizabeth Gibson

Eliza Page

FAQs

: A website audit is a comprehensive analysis of your website’s performance, structure, and functionality. It identifies areas for improvement in terms of speed, SEO, user experience, and technical health. Regular audits help ensure your site is optimized for search engines, provides a seamless user experience, and stays competitive in your industry.
: It’s recommended to conduct a website audit at least once a year or whenever you experience significant changes, such as a redesign, platform migration, or major content updates. Additionally, if you notice a drop in traffic or conversions, an audit can help pinpoint the issue.
: An Answer Engine Optimization (AEO) Audit ensures your website is optimized for AI-driven search engines and large language models (LLMs). It involves reviewing how AI bots access your content, analyzing your robots.txt file, and checking for any blockages. Additionally, it recommends improvements like AI-friendly content creation, structured data implementation, and chatbot integration to enhance your website’s visibility in AI-powered search results.
: A UX Audit identifies usability issues that could be causing friction for your users. By analyzing user flows, navigation, design consistency, and accessibility, we provide actionable recommendations to enhance user engagement, reduce bounce rates, and increase conversions.
: The timeline can vary depending on the size and complexity of your website. On average, an audit may take 2-4 weeks while remediations will take another 2+ weeks depending on the complexity of the remediations.
: If you’re unsure which audit is right for your website, our team can help. Reach out to our team and we’ll assess your goals and challenges to recommend the most suitable audit or a combination of audits for maximum impact.
: After the audit, we provide a comprehensive report that includes detailed findings, prioritized recommendations, and actionable next steps. We’ll use any remaining project time to implement our top level recommendations, but we also offer follow-up support to and ongoing health retainers to ensure your website remains in great shape!