Introduction
This podcast episode explores the evolution of SEO and AI’s impact on search strategies, featuring an insightful conversation between Robert Gilbreath, career Chief Marketing Officer and Grant Chambers, Founder and CEO of Workhorse. They discuss SEO’s past, present, and future, sharing personal experiences, lessons in authenticity, and strategies for adapting to AI-powered search trends. The episode highlights the importance of staying informed, embracing innovation, and maintaining ethical digital marketing practices.
Transcript
Grant Chambers
Hello, world! My name is Grant Chambers, founder and CEO of Workhorse. We’re here today to talk about websites, SEO—the past, the present, and the future—and, of course, how AI is evolving the field. I’m incredibly excited and grateful to have a guest on our show today, someone I’ve personally known for nearly 20 years. I have immense respect for him as a human, a father, a friend, and a professional. Please give a warm welcome to Robert Gilbreath.
Robert, tell us a little about yourself, your experience over the past couple of decades, and, of course, how SEO has played a role in your journey.
Robert Gilbreath
Thanks, Grant! Right back at you, man. It’s been great knowing you, both professionally and personally, all these years. Honestly, it’s been really fun to have someone like you in my life as we’ve witnessed so many industry changes together—some of which we’ll talk about today. It’s been a great journey.
So, my name is Robert Gilbreath. I’m based in Austin, Texas, and I work as what people today call a “fractional executive.” But let’s be blunt—I’m an independent consultant. I’ve been doing this for about two years now.
Before that, I was the founding-level CMO of an e-commerce SaaS company. I’ve also held executive roles in retail, primarily on the e-commerce side. My background is fairly diverse, but my history with SEO actually goes back to before it was even called SEO.
I trace my roots in this field back to 1996 or 1997. My dad had an eBay store selling auto parts, and I helped him with it while I was finishing college. If I was in town, I’d pick parts off the shelves, package them up, and handwrite UPS labels. But I also handled writing the product listings for him. My dad is a good writer, but he wasn’t the fastest or most efficient at it, so I stepped in.
At the time, there were no tools for figuring out what people were searching for on eBay—nothing like what exists today. So, I developed my own methods to determine how others were listing similar parts. A lot of what we sold had no competition because they were Ford parts, and back then, even Ford didn’t have a website.
Essentially, I was doing what we’d now call keyword optimization—though, let’s be honest, it was more like keyword stuffing. I focused on optimizing eBay titles and descriptions to improve search rankings. That worked well—until it didn’t.
In fact, I got us kicked off eBay within the first year because I overdid it with what we called “listing stuffing.” I’d post the same muffler assembly for a Ford Ranger seven different ways—slightly tweaking the title and description but not enough to avoid detection. Eventually, eBay flagged the duplicates, and we got suspended. Fortunately, we got reinstated, and I learned to be smarter about it.
That was my first real experience with SEO, even though we didn’t call it that at the time. And I’ve been working in the space ever since. I still sell on eBay, and my personal account is about to hit its 25-year mark. But more than that, SEO and content development—crafting content that people need and want to read—has been a core part of my career.
It’s been fascinating to see SEO evolve over the years, shifting from manual efforts to automation and, now, AI-driven strategies. Even before AI, people were constantly trying to adapt.
I spent many years in e-commerce retail, where SEO has always been critical to a brand’s success. And, Grant, I know from our conversations that we’ll probably touch on this today, but so much of what’s happening now in SEO and AI feels like a new take on old principles.
That’s why I joke about being a “fractional executive”—it’s just a modern term for something that’s been around forever. And I think AI in SEO is another example of this.
Grant Chambers
First off, 25 years in the industry is nothing—we’re still young! But what really strikes me about your story is how timeless that entrepreneurial mindset is.
I don’t think I’ve shared this with you yet, but last night, my 15-year-old son, Harrison, asked me about getting his own eBay account. The same drive you had 25 years ago is still alive today. The platform has evolved, but the dream remains the same.
Robert Gilbreath
That just gave me goosebumps, man.
Grant Chambers
I have another friend who’s a lawyer, and the other day, he told me that his son—who’s in his early twenties—is making more money than he is by selling things online.
It’s funny because about a year ago, my son Harrison asked if he could use my eBay account to sell a remote-control car he had bought but barely used. Somehow, he tried to game the system, and—just like that—the account got shut down.
I told him then, and I reminded him last night, that you just can’t cut corners. No matter how much things change, it all comes back to being authentic and real with what you’re doing. Sure, there are ways to manipulate the system, but that’s not a sustainable or ethical way to operate—especially if you want to build something meaningful.
Robert Gilbreath
Exactly. And thinking about the people who might be listening to this episode—whether it’s clients of your agency or mine, even on a micro-agency level—we don’t have the luxury of playing games with our clients’ brands and reputations.
This might be a whole other conversation, but for businesses out there hearing about AI and SEO, I imagine it’s an overwhelming topic. And now, we’re stacking AI on top of an already complex and sometimes misunderstood field.
As service providers, we have a responsibility to guide our clients properly. We’ve spent years educating ourselves on SEO and AI—not just to stay ahead, but to ensure we’re making the right decisions for those we serve.
Early on in my e-commerce days, I could have taken shortcuts, but if I had, those brands wouldn’t be around today. That’s why I stand by this principle: never cut corners, and never cheat.
Now, you brought up AI, and that’s a key part of this discussion. We’re seeing—and trying to understand—how it’s changing the way people search for information online. New AI-powered search engines are emerging, and as an agency, we manage hundreds of websites. So naturally, we have to ask: What does this mean for how we build and optimize websites?
Do we need to evolve our approach? Are traditional strategies still relevant? I think the answer is both yes and no—we’re all figuring this out in real-time.
What have you seen in terms of how users are searching for information, and what does that mean for brands and their digital presence?
Robert Gilbreath
I feel like my answer to that question is almost another question—because I don’t think any of us have this fully figured out yet.
Like you mentioned, there’s a whole segment of people—let’s call them a “generation,” though I don’t mean that in terms of age—who are using AI tools like ChatGPT and Bard as their primary search engines. They’re not necessarily concerned with accuracy; they just want quick answers or inspiration.
And that raises an interesting challenge: How do brands adapt to this shift? Should we be optimizing for conversational AI rather than traditional search engines?
To me, the key is understanding user intent. Whether someone is searching via AI, Google, or directly on a website, they’re looking for an answer. And that’s not a new concept—it’s just evolving.
This is where I think we have to be careful. Some businesses might overreact and completely change their strategies based on assumptions about AI’s impact before we fully understand how it will play out.
Grant Chambers
You’re absolutely right. And one thing that stuck with me from what you said is how exciting all of this is.
We feel it. Our clients feel it. Almost everyone who interacts with these AI-driven search tools is experiencing that wow factor—like magic at their fingertips. But as professionals in this space, we also have to ask, How is this information being generated? Where is it coming from?
We’re doing a lot of exploration ourselves, even testing our own AI models. But from a technical standpoint, what we’ve found so far is that the fundamentals still matter.
Websites that are built properly—with clean structure, good performance, accessibility, and structured data—seem to have a better chance of being recognized by these AI-driven search engines. Beyond that, we’re still learning.
Robert Gilbreath
Yeah, I think that goes back to best practices. Shortcuts might give you quick wins, but they don’t last. I’m sure you and I could name brands we’ve interacted with—especially here in Austin—where people claimed to be SEO gurus but were really just gaming the system.
That kind of approach doesn’t work long-term. But the strategies we’ve discussed—the foundational, best-practice-driven ones—have stood the test of time. And honestly, knock on wood, I don’t believe AI is going to change that.
Whether it’s Google, Facebook, or any of the big platforms, they have a vested interest in maintaining the integrity of search. AI is just another layer of technology on top of what they’ve already built.
Now, sure, new platforms might emerge that operate differently—perhaps with a unique business model or a different approach to ranking content. But at the end of the day, it always comes back to doing the right thing.
And I didn’t intend for this to turn into a philosophical life lesson, but in many ways, it is a life lesson.
Grant Chambers
It really is. I completely agree—it all comes back to doing the right thing and not expecting AI to be some kind of magic shortcut.
That said, there’s still an important question: How do we help our clients gain an edge? What new opportunities does AI present that can enhance what we offer?
Robert Gilbreath
That’s the fun part—this wide-open space for ideation.
I’d love to hear how your agency approaches that because, in some ways, we have to think as if Google’s core algorithm will never fundamentally change. We focus on white-hat, long-term strategies. But at the same time, we also have to innovate, even when we don’t fully know what’s ahead.
What I see happening in the retail space, for example, is near real-time site personalization. I don’t want to call it manipulation, but it’s dynamic content creation based on recent interactions.
In the past, we relied on cookies and historical data to drive personalization. Now, AI can enhance that process in real time. There’s actually a startup here in Austin working on this—where if you land on a product page, the system instantly adjusts the content based on available data.
So, let’s say you visit a retail site. Based on public cookie data, the system recognizes that you’re a Wilson tennis racket player. It then dynamically adjusts the page to show products that Wilson users typically buy.
That’s not a brand-new concept. We could have had this same conversation in 2003. The difference is that AI is making it faster, more scalable, and more personalized than ever before.
Twenty years ago, if I wanted to build a “People Who Bought This Also Bought That” feature, I’d have to go to my development team, ask them to pull sales data, analyze trends, and then manually configure recommendations. Now, there are probably Shopify apps doing all of that instantly with AI.
Grant Chambers
I love that example.
Retail, especially in the B2C space, is one of the most high-paced, competitive environments. It’s where a lot of these innovations get tested first. If they work, they stick. If they don’t, they disappear fast.
Personalization is absolutely on our radar as well. With privacy becoming a bigger concern and first-party data becoming harder to access, we’re looking at new tools that can maintain that level of customization in a more privacy-conscious way.
And by the way, since we’re talking tennis—I appreciate your Wilson reference, but I’m a Yonex guy these days.
Robert Gilbreath
I had to pick one, so I went with a traditional brand—I figured that was a safe choice. But no disrespect to Yonex, I love them too!
Grant Chambers
You’re absolutely right. If I see information that’s more relevant to me—based on what you just described—then whatever brand is putting that in front of me is going to have a much better chance of success.
That’s what excites me about today’s digital landscape. It’s not just about websites; it’s about the entire ecosystem of digital marketing and advertising and how we can refine these experiences.
One thing I wanted to ask you: Over the years, as much as we talk about SEO being rooted in authenticity, we’ve also seen it make or break companies. Algorithm shifts, technology changes—it’s all part of the game. I know I’ve seen businesses get wiped out overnight or take steep declines when they weren’t prepared for these changes.
So sometimes, it’s not enough to just say, Let’s create great content and build a well-structured website. There’s a lot more to it. And that’s where we, as professionals, have to stay ahead of the curve—not just avoiding disasters but also spotting opportunities.
Robert Gilbreath
Absolutely. I have a recent example—though I can’t share the retailer or the tech company I’m working with—but even in the last nine months, we’ve seen major shifts caused by structured data issues on well-established retail websites.
These are companies that have never done anything shady. They’ve always followed best practices. But with Google’s latest algorithm updates—specifically around products and shopping—the way Google surfaces product pages has changed dramatically.
Now, forgive me if I don’t get the exact terminology right, but there’s an aspect of Google’s algorithm that’s essentially “hard-coded”—it’s the permanent, live version of the algorithm that everyone interacts with. But then there’s another layer that many people don’t realize exists: Google is constantly running experimental updates in parallel to the main algorithm.
At any given time, there are X number of experimental changes being tested before they’re permanently rolled out. And one of those experiments, which had been in testing for over a year, was related to how Google ingests structured data for product pages. We saw the effects of this experiment, tried to learn from it, and then in October, it became part of the permanent algorithm.
We were able to track it. Imagine looking at a bar chart where, historically, a retailer’s structured data health was balanced—50% good, 50% needing improvement. Then, suddenly, within 45 days, that ratio flipped to 20% good and 80% problematic.
Now, their sites are still being crawled, which is what’s confusing to a lot of SEO agencies. But we believe it’s tied to structured data changes that Google now requires, and we’re actively using AI to identify sites that are struggling with this specific issue.
This is a great example of why AI alone won’t automatically fix SEO problems. These companies aren’t engaging in black-hat tactics, they’re not cutting corners, yet they’re still being impacted.
Next time we talk, I’ll probably have more case studies on how we’re resolving this, but it highlights an important reality: If you base your SEO strategy solely on what’s working right now, you’ll always be one step behind. You’ll end up in a constant cycle of reacting rather than building long-term stability.
Grant Chambers
That’s such a great point. If all you do is chase the latest SEO trick, you’ll be stuck on a hamster wheel—constantly fixing things and getting frustrated with the process.
Instead, the key is to focus on long-term, foundational strategies while still leaving room to experiment. And I love your analogy because, as a musician, I totally get it.
If your SEO strategy is just chasing quick fixes, it’s like having an erratic sound wave—up and down, unpredictable, never stable. But if you build your SEO strategy on best practices, it’s like a steady baseline in a song—consistent, reliable, and adaptable as the melody changes.
Now that you mention it, I think we actually talked about music production years ago! I’ll have to circle back with you on that.
And I completely agree—SEO is far from dead. I’ve been seeing that claim pop up again lately, and it’s pure clickbait. But what’s really fascinating to me is how content plays into all of this.
For years, SEO has been deeply tied to content—whether on a website, in directory listings, or through off-page efforts. And now, with AI-driven content generation, we have new tools at our disposal. But we also have to be careful.
Robert Gilbreath
Yeah.
And I can’t remember if I originally read this on your site, but I hadn’t seen it before, so I’ll give Workhorse credit—though I’m not 100% sure that’s where I saw it.
It’s called the E-E-A-T principle—two E’s. You can Google it, but basically, it stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
The funny thing is, when I look at E-E-A-T, I think back to 1997, when I was helping my dad sell Ford parts on eBay. A couple of years later, I opened my own store, which is still active today, and I started reselling collectibles. My parents had been in the car business their whole careers, and when they bought out a dealership founded in 1945, they had all these automotive collectibles. At some point, I realized I wasn’t going to keep them all, so I started selling them.
And now, when I see E-E-A-T, I realize I’ve been doing this stuff all along without even knowing there was a name for it.
There are tons of articles from Moz, SEMrush, and even Google about it. But to me, it’s just common sense. I’ve always followed these principles—not because I studied them academically, but because they’ve always been the right thing to do.
That’s where I think a lot of SEO agencies get it wrong. Sorry, SEO agencies—but actually, I’m not sorry. Many of them have made this industry unnecessarily complicated. And now, with AI, it’s becoming a mess again. These agencies will pop up claiming they have the AI-powered SEO solution—just like they did when the Penguin algorithm update rolled out. Suddenly, everyone was an expert in Penguin. It’s all just noise.
That’s why I love E-E-A-T. I wish I had come across it sooner because I’d be talking about it constantly. It’s a simple framework, and it just makes sense.
Now, when we talk about “doing the right things”, what else should brands be focusing on?
This brings me back to content creation. Are you using video?
This isn’t new. In 2010, I was working at a retailer, and we started producing one-minute product review videos. And I mean super basic—just me behind a cheap digital camera with a remote clicker. I’d peel off the plastic, flip through a calendar, and record 75 of these videos a day.
Within days, we started seeing sales from those videos.
Now, fast forward to today—people are making millions in sales on TikTok. And it’s not just consumer packaged goods; TikTok is now being searched just like Google. People go there to learn how to use AI, how to choose an SEO agency—literally anything.
So yes, AI is a buzzword, but at the end of the day, we need to ask: Are we using the full toolbox of content creation?
- Are you using video?
- Have you produced an audio podcast?
- Are you diversifying your content beyond just your website?
Because what’s old is new. Maybe a brand has never done any of this before—but that doesn’t mean they shouldn’t start now.
Grant Chambers
You bring up a great point—we can’t forget that social media is also a search engine. And it’s huge.
Robert Gilbreath
Exactly.
AI is obviously a big piece of the conversation, but we can’t lose sight of the full breadth of platforms people use to find content.
I know you do this with your clients—you help them map out all the different content vehicles available to them. And it’s okay if they decide, Hey, Facebook isn’t a major pillar for us. That’s fine. But thanks to social media scheduling tools, you might as well post to it anyway. It’s essentially free if you’ve already created the content.
Some brands will find that YouTube is their pillar platform, or maybe LinkedIn is the best fit for them. I’ve probably been overly active on LinkedIn, but I’ve noticed a shift—LinkedIn Shorts now look like TikTok videos. And there are independent professionals making an entire business from video content on LinkedIn.
And you know what they’re doing?
They’re just reading their blog posts aloud.
Grant Chambers
That’s such a great observation.
B2C and B2B can require different strategies, but at the end of the day, the fundamentals remain the same. And this podcast is a great example of that.
We started it to share knowledge and learn from experts like you. We want to bring in people with experience and produce content that helps others.
And when we do that, it naturally ties back to E-E-A-T.
I think our CTO and team could probably recite these principles in their sleep because they’re so foundational to what we do. And you did find it in the article we published!
Just to read a few key points from that piece:
- Is your content author well-established? Do they have relevant expertise and skills in the topic?
- Is your content and site trustworthy? Is it accurate, correctly attributed, and well-sourced?
- Is your site or author a recognized authority in the field?
- Does your content demonstrate firsthand experience or deep knowledge?
The search engines evaluating content have developed ways to measure these factors—and that’s a good thing. It weeds out low-quality content and rewards those who are actually putting in the work.
Robert Gilbreath
Thanks for putting it that way.
The way I think about this—especially when we talk about free AI tools and the current state of things—is that authenticity has always been built through positive signals. Things like backlinks, guest authorship, and connections between content all play a role.
If we think about the web as an actual physical web, with nodes and connections, SEO has historically been about strengthening those connections. The challenge now with AI is that we don’t yet fully understand how AI search engines are interpreting those connections.
Let’s say AI doesn’t fully grasp the relationships between these content nodes, but it can still read all the individual sources. That could mean an AI-powered search engine ranks an article by Grant Chambers—not because of traditional backlinks, but because Grant’s presence is strong across multiple independent sources.
Backlinks still matter—they always will—but now AI could be ranking content based on an entirely different web of credibility.
I like to think about it in terms of how we used to write research papers in college. Back then, I’d spend nights in the library in San Marcos, pulling books off the shelves. Some articles may have been digitized, but most sources were not directly connected.
Even so, I would build my argument by pulling from multiple trusted sources. The library catalog gave me a list of books related to my topic, but I never really knew how that list was ranked.
Fast forward to today, and AI can now do that same research instantly. But just like back then, it’s still a matter of finding sources that are valid, real, and authentic.
As a college student, I had to assume the books I pulled were credible—that the authors had done their research, that the content was vetted. Of course, we now know that’s not always the case—anyone can publish a book, just like anyone can put content online.
But the core research process hasn’t changed. The difference is that today, we’re dealing with AI-powered search rather than a physical library catalog. And just like back then, we need to figure out how these ranking systems actually work.
If I had understood how my university’s card catalog sorted books, I probably would have found better sources. The same logic applies today—except now, what was once a manual research process has been digitized and automated.
That’s how I’ve been thinking about it.
Grant Chambers
Now that you say that, it makes me wonder—when we were in school, did companies like Dell pay for better placement in university library catalogs?
I don’t know for sure, but I wouldn’t be surprised if sponsorships played a role in surfacing their books at the top of search results in the library system.
Robert Gilbreath
That’s an interesting thought.
I was a marketing undergrad at Southwest Texas—now Texas State—and at the time, they were starting to introduce sales-focused coursework. It wasn’t a full-fledged major back then, but there were tracks that included sales classes.
And I’d say 90% of the people who took those classes ended up at Dell.
This was the late ’90s, and Dell.com was printing money. Online shopping was still new, and a lot of customers were hesitant to buy computers online. So Dell had sales reps sitting on the phone, walking people through the process of placing an order.
For students, that was the path—take a few sales classes, learn the fundamentals, and land a job at Dell. That’s why I kept hearing about Dell all the time back then.
Grant Chambers
Wait—was that Vicki West?
Robert Gilbreath
Yeah, she just retired.
I think her last semester just wrapped up, and they recently had her retirement party. I’m still in touch with her, and while she was somewhat kicking and screaming about leaving, she built an incredible sales program. That program is now nationally recognized for sales training.
And you know what? I have a ton of respect for any college student who chooses to go into sales. Maybe the only career I’d put above it is teaching, but sales is right up there.
Because, as you and I both know, we’re always selling—and the world needs great salespeople.
Grant Chambers
Exactly. I say it all the time—nothing happens until a sale is made.
It’s funny you mention that because I think I might have learned that from Vicki. Out of all my college classes, I learned the most from her sales course. She was the one who brought SIFE (Students in Free Enterprise) to Southwest Texas, and honestly, 99% of what I use from college came from those two things—her class and SIFE.
Robert Gilbreath
Same here. I’m a SIFE alum, too.
Looking back, I don’t say this with regret, but I do wish I had been more mature back then—so I could have fully taken advantage of what incredible professors like Vicki were offering us.
It’s funny how, even now, hardly a month goes by that I don’t think about a lesson she taught me.
Grant Chambers
Absolutely. That reminds me—I need to find a way to reach out and send her a note. I haven’t spoken with her in years, but it’s great to hear you’re still connected.
Robert Gilbreath
Yeah, she’s awesome—one of the best.
It’s a little bittersweet, though. She might be one of the last remaining professors from our generation in the marketing department. That’s not to say the new faculty isn’t equally great in their own way, but when I think back to the professors I had for advertising, campaign strategy, and retail, they’ve all moved on.
Grant Chambers
That was a good tangent—but a worthwhile one.
Robert, you’ve dropped so many soundbites, quotes, and knowledge nuggets today. So, let’s tie this all together.
I was going to wrap up by asking about the future of SEO, but honestly, I think we’ve already covered it.
We’ve talked about authenticity still being king—but I’d add that, in today’s SEO landscape, it’s not just about doing the right thing. There’s also a long list of things that need to be done well.
And that list? It’s not getting any shorter.
Grant Chambers
That’s a great point. There’s always going to be something else that could be done.
Honestly, that’s probably why I love marketing, advertising, and sales. It’s not some rigid, scientific, academic equation. Sure, there’s math involved—things like ad spend, profit margins, and ROI—but for the most part, it’s an evolving puzzle.
To your point, there are always 20,000 things we could do. The key is being strategic about what we choose to focus on.
I probably need to trademark this because I’ve said it so many times, but I always tell people:
Before you start using AI, make sure you’re using what I call ‘Actual Intelligence.’
If you apply actual intelligence first, then go ahead and leverage AI tools. But if you don’t start with a smart strategy, AI isn’t going to save you.
That’s why, when working with a new client—or even an internal marketing team—I like to map out every possible way they could distribute content. And I mean every possible way.
I even put billboards on the list.
It’s partly tongue-in-cheek, but hey, billboards are a content delivery method. The idea is to list every channel, then work with the client to determine:
- What they’re already doing well
- What they’re comfortable experimenting with
- What new areas they should explore
Because let’s be real—you can’t do all 20,000 things. If you try, you’ll spread yourself too thin and just end up being mediocre at all of them.
When it comes to AI, I always encourage experimentation. We didn’t dive into that today, but whether you’re a B2B or B2C company, a SaaS provider, or an e-commerce brand, you should be running intentional experiments.
And if you’re a marketing leader worried about budget—then allocate some budget specifically for testing, even if there’s no immediate ROI.
I tell clients all the time:
Make room in your budget for experimentation. Be upfront with leadership about it. Ask them, Are you okay with us burning this money?
I don’t mean throwing it away on nonsense. But experiments are meant to fail sometimes. That’s part of the process.
Some of my clients try to sneak experimentation into their branding budget, just to justify it internally. But however you do it, you need room to test new ideas.
We didn’t even touch on visual search, but that’s another big shift happening.
Before we started recording, I was at a client meeting where I used my custom AI bot to take a picture of a whiteboard, and instantly, it generated a summary and recommendations—while everyone else was still manually typing out notes. They looked at me like, What are you doing?
That’s where things are heading. AI-powered visual search and multimodal search results are becoming more important—especially in e-commerce.
Grant Chambers
So, multimodal search results—where AI not only understands text but also analyzes images and links them directly to products you can buy?
Robert Gilbreath
Exactly. There are so many moving parts to this.
If you’re up for it, let’s let AI summarize this episode for us and see what it thinks we covered. And better yet—let’s use AI to tell us what we didn’t talk about.
Actually, I’d love to do that. I’ve been jotting down a few topics that I think we should hit next time, but let’s have AI weigh in, too.
Grant Chambers
That’s an incredible cliffhanger—whether you meant it to be or not.
Let’s use AI to decide the topic for episode two of this conversation. I love it.
Robert Gilbreath
I’ll take credit for that one.
Grant Chambers
You should take credit!
Now, your actual intelligence is documented on this podcast—you own that. And now, this episode is going to make you even more famous than you already are, Robert.
Robert Gilbreath
If you don’t mind, I’d love to share one last thing.
Maybe you were going to ask, but I’ll jump ahead—because this has been huge for me.
I’m a big believer in LinkedIn. I’ve used it in ways that I think are genuinely valuable, and I attribute a lot of my career success to committing to LinkedIn as a platform—not just for networking, but for learning and starting meaningful conversations.
So, if anyone wants to connect with me, find me on LinkedIn—Robert Gilbreath. I’m an open connector, meaning I’m happy to engage with new people.
That said, I’m not just building a follower count—I love actual conversations. That’s how I’ve learned so much over the years.
So reach out, let’s connect, and let’s keep having these conversations.
Grant Chambers
I’m so glad you brought that up because, honestly, I’m not a professional podcast host, so I may not have asked that question—but I can absolutely vouch for what you just said.
And, yeah—when it comes to value connectors here in Austin, you’re at the top of the list. There are only a handful of people who have consistently created meaningful connections in this space, and you’ve been doing it for a long time.
So, for sure—people should look you up on LinkedIn, connect, and engage. There’s real value in those conversations.
Robert, I just want to say thank you. It’s always a pleasure talking with you, and we truly appreciate your time. On behalf of our team, our entire company, thank you for joining us on this podcast.
And honestly—you’re making the web a better place by sharing your knowledge.